[BEHIND THE SCENES]

HOW DID IT START?

tl;dr: This business was created in 6 hours 

It began with Inta’s voice message to Sveta: "Let’s have a hackathon for ourselves." The objective was to create a fun business idea. They met on Zoom for 6 hours, armed with a list of 50 business ideas to discuss, ranging from toys for [censored and deleted] to a platform for [confidential as the next business project, deleted], and a detailed hackathon plan. Literally 6 hours later, they had a business plan and the idea became a reality.


HOW'S IT GOING?
tl;dr: We have been very busy.

So far, we have been very very busy. We even spent a whole day on super important business aspects everyone cares about, like our mission, vision, and company values. Check this out:

Here are the values we came up with:

  • Create a fun and engaging marketing experience

  • Be honest and transparent

  • Empower everyone to make better life decisions

  • Be unique and our true selves; as our Latvia 3x3 basketball players often said: "Play our game"

  • Create community of like minded hustlers

  • Be as sustainable as we can (yes, we will actually keep working on this)